To: The Management Teams

From: The Marketing Department

Date: 3rd December 2014
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£50 CHEQUES FOR INTRODUCING A CUSTOMER

For several years now, the Direct Marketing Department has been sending a “£50 Cheque” opportunity to customers of our brands with the “Thank You for Your Vehicle Purchase” letter - see sample below.

The aim of this is to incentivise customers who have just purchased a vehicle to earn £50 for themselves if they introduce a new customer.

Recently there has been a couple of instances of confusion about how to deal with these, so for clarity we attach a sample artwork and show sample “small print” below;

*On production of this voucher. Please present this voucher at the commencement of an enquiry and provide details of to whom you are recommending to us. This voucher must be received before a sale is agreed because reimbursements are not made where your referral is an existing customer or one who has already discussed a purchase with our sales executives. Terms and conditions apply. Must be authorised by a Platinum <Franchise Name> Sales Manager.

Please ensure that these are treated in the way set out in the small print and that they are not exchanged for “goods to the value of £50” - it is simply an Introductory Commission for a customer introducing a new customer to the sales department.

Click to enlarge